Strategy

The Pfleiderer Group relies on long-term experience on the market of wood based products. The Group has a strong presence in the Eastern, Western and Central Europe and grows steadily, attempting to enter new markets, targeting new segments as well as adding new products to its portfolio.

PFLEIDERER GROUP STRATEGY

FURTHER TARGETED INTEGRATION OF THE TWO BUSINESS CENTERS

PRODUCT
Unified product collection
Focus on higher margin products
Innovation sharing
PLANT
Improved operational model
Integrated system of production plants with unified processes
Higher degree of plant specialization
MARKET
Joint customer facing functions
Unified sales and marketing strategies
Standardisation of pricing and payment terms
Cross-selling
BUSINESS FUNCTIONS
Shared central functions
Elimination of duplications
Increased speed and efficiency
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